The Department of Business Management was started in the year 1994-95 and it offers Bachelors programme in Business Management, with a sanctioned strength of 40. The programme aims at inculcating managerial and administrative skills. It provides a stronger foundation for further studies like MCA, MBA, MFC, M.Com., M.Com-CA., ICWA, CA, etc. To keep in touch with the IT era, the curriculum includes computer related courses like MS Office, Tally, and Visual Basic. Starting from the year 2011-12, the University changed the nomenclature of the programme as Bachelor of Business Administration (B.B.A). The department offers M.Phil.(Part-time) and Ph.D. (Part-time) programmes in Management.

• Dr. S. Muthumari, MBA., M.Phil., Ph.D.,
  PROFILE OF FACULTY MEMBER

  Close

  Name of faculty                                               : S.Muthumari
  Email id                                                            : muthuparkavi@gmail.com
  Department                                                      : Business Administration
  Qualification                                                    : MBA.,MPhil.,Ph.D.,
  Designation                                                     : Head and asst.professor
  Experience in Years                                        : 13
  Number of M.Phil Produced                           : 1
  Number of Articles in Journals                      : 8
  Number of Papers Presented                         : 20
  Number of Programs as Resource Person  : 2
  Number of Awards Received                         : 2
                                                                                 (Head)
• Dr. B. Gayathiri, MCS., MBA., M.Phil., PGDCA., Ph.D.,
  PROFILE OF FACULTY MEMBER

  Close

  Name of faculty                                               : B Gayathri
  Email id                                                            : gaya3nandhakumar@gmail.com
  Department                                                      : Business Administration
  Qualification                                                    : MCS.,M.Phil.,MBA.,Ph.D.,PGDCA
  Designation                                                     : Assistant professor
  Experience in Years                                        : 11
  Number of Articles in Journals                     : 2
  Number of Books                                             : 2
  Number of Papers Presented                         : 3

• Dr. S. Muthumari
  • A study on Innovative Practices in viral marketing Of Social Advertising Media – online Shopping,Transstellar Journal Publication & Research Consultancy Pvt., 2015-2016, ISSN (P)2249-6920 ISSN(E)215-220
  • Challenges and opportunities in viral marketing in social networks, International journal of Multidisciplinary research & Development Refreed journal, 2015-2016, ISSN-Online:2349-4182  ISSN-Print:2349-5979
  • Role & importance of viral marketing in launching a new product, International Journal of Exclusive Management Research (IJEMR), 2015-2016, Online:ISSN2249-2585 Print:ISSN2249-8672 Impact factor-5.76
  • A study on consumer attitude towards viral marketing in mobile phones, Journal Of Management And Science, 2014-2015, ISSN_(p)2249-1260 (o)2250-1819 Special Issue XIV vol.9
  • A Study of viral Marketing on Social Network in Stream Line Business Model Of Data Mining in Management, Asian journal of computer science and technology,February2019   , (ISSN: 2249-0701) ,Volume 8 Number S1.

To develop communication skills, leadership skills and interpersonal skills, guest-lectures are arranged periodically. Career guidance programmes and Personality development programmes are also arranged. The Department brings out a bi-annual news-bulletin The Vasavi Executive in association with the departments of Corporate Secretaryship and Commerce.