Business Management

The Department of Business Management was started in the year 1994-95 and it offers Bachelors programme in Business Management, with a sanctioned strength of 40. The programme aims at inculcating managerial and administrative skills. It provides a stronger foundation for further studies like MCA, MBA, MFC, M.Com., M.Com-CA., ICWA, CA, etc. To keep in touch with the IT era, the curriculum includes computer related courses like MS Office, Tally, and Visual Basic. Starting from the year 2011-12, the University changed the nomenclature of the programme as Bachelor of Business Administration (B.B.A). The department offers M.Phil.(Part-time) and Ph.D. (Part-time) programmes in Management.

  • Dr. S. Muthumari, MBA., M.Phil., Ph.D.,                                                                               (Head)
  • Dr. B. Gayathiri, MCS., MBA., M.Phil., PGDCA., Ph.D.,
  • Dr. S. Muthumari
    • A study on Innovative Practices in viral marketing Of Social Advertising Media – online Shopping,Transstellar Journal Publication & Research Consultancy Pvt., 2015-2016, ISSN (P)2249-6920 ISSN(E)215-220
    • Challenges and opportunities in viral marketing in social networks, International journal of Multidisciplinary research & Development Refreed journal, 2015-2016, ISSN-Online:2349-4182  ISSN-Print:2349-5979
    • Role & importance of viral marketing in launching a new product, International Journal of Exclusive Management Research (IJEMR), 2015-2016, Online:ISSN2249-2585 Print:ISSN2249-8672 Impact factor-5.76
    • A study on consumer attitude towards viral marketing in mobile phones, Journal Of Management And Science, 2014-2015, ISSN_(p)2249-1260 (o)2250-1819 Special Issue XIV vol.9
    • A Study of viral Marketing on Social Network in Stream Line Business Model Of Data Mining in Management, Asian journal of computer science and technology,February2019   , (ISSN: 2249-0701) ,Volume 8 Number S1.


S.No. Date Details
1 Dec. 21, 2012 National Conference on Innovative Management Practices for Global Competitiveness
2 Jan. 02, 2014 International Conference on Globalization and its impact on Indian Economy
3 Dec. 31, 2014 International Symposium on Recent trends in Research in the Field of Management
4 Jul. 21, 2015 International Conference on Innovations in Research in the Field of Social Science
5 Aug. 08, 2017 International Symposium on Do’s and Don’t’s and Recent Trends in Social Science Research



To develop communication skills, leadership skills and interpersonal skills, guest-lectures are arranged periodically. Career guidance programmes and Personality development programmes are also arranged. The Department brings out a bi-annual news-bulletin The Vasavi Executive in association with the departments of Corporate Secretaryship and Commerce.

S.No. Name Year Rank
1 R. Divya 2001-2004 7th
2 E. Sampath Kumar 2010-2013 3rd
3 S. Nandhini 2012-2015 10th
3 M.Praveena 2013-2016 5th